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OUR STORY

Behind a designer's eyes

Introducing Rochelle Melbourne, Founder and  Creative Director of Forever Devine.

 

Rochelle Melbourne embarked on her journey in late 2014 and has since become an accomplished designer. Growing up, she spent much of her time with her Nan, who was a tailor and dressmaker based in Smethwick Birmingham. Her Nan passed on valuable skills and confidence, which inspired Rochelle to pursue her aspirations. She attended Dudley College, followed by Walsall College, where she studied under Wayne Aveline, the winner of Project Catwalk UK Season 2. In 2013, Rochelle completed her journey with a BA HONS degree from Middlesex University.

 

Forever Devine is a brand that embodies luxury, innovation, and elegance, representing sophistication at its finest. As a cutting-edge British designer brand, Forever Devine offers Haute Couture and RTW for both men and women. Additionally, their Kids line, Pretty Golden, is named after Rochelle's daughter's French name, meaning "Jolie Dior."

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